Outbound, one person at a time
Every message is researched and written for a single named buyer, and a person on our side reads it before it goes out. We reach people with a real reason to hear from you, and we stop the moment someone asks us to.
Growth consulting for medical device and equipment makers
Build revenue you can see coming.
Most device companies grow. Very few can tell you where next year's growth will come from. If your best quarters trace back to a good congress, a loyal distributor or a surgeon who talked you up, you have a network. We help you add a system.
AThe forecast meeting
Name the source of next quarter.
Sit in on a forecast review at a mid-sized device company and you will hear the same thing. The pipeline is real. Nobody can say where the next batch will come from.
It came from the booth. It came from a rep's old contact at a health system. It came from a clinical champion who changed jobs and brought you along.
That is good business. It is also a network, and a network does not take orders. It grows when people talk and goes quiet when they stop. You cannot plan hiring against it, and you cannot explain a soft quarter to a board with it.
The buyer has moved on too. Value analysis committees, supply chain leads and biomed managers do their homework long before anyone asks for a demo. Plenty of them will never walk past your booth.
BFour roads in
Count the roads you actually drive.
There are four ways to reach a hospital buyer who has never heard of you. Most device makers run one of them well and leave the rest switched off.
A
Outbound
You pick the accounts and the people, and you go to them first. Done with care, it is the most controllable road there is.
Usually off, or left to a rep with no time.B
Content
The pages, articles and short videos a buyer finds while they research a category, well before any conversation.
Usually a brochure site and a spec sheet.C
Referrals
Clinicians, biomed teams and distributors who send people your way. You already have this. Almost nobody runs it on purpose.
Usually running, by accident.D
Paid
Ads placed in front of a defined audience. Useful when the targeting is tight. Costly when it is loose.
Usually tried once, then dropped.CWhat we do
Open the roads you left closed.
We design the channels your company never built. Then we build them, staff them and run them until they produce pipeline you can point to in a forecast meeting.
An authority layer
Trade press, short video and a website that answers the questions a value analysis committee will ask anyway. When your name lands on a desk, there is something solid behind it.
Search, including the AI kind
When a buyer asks an assistant for a shortlist in your category, you should be on it. We build the pages and the plain answers that make that likely.
DThe handover
Own every piece when we leave.
We are not trying to become a line item you can never cancel. Once the channels produce, the whole engine moves to your side of the table.
- The playbookWho you target, why, and what you say to them.
- The dataAccounts, buyers and every conversation, in your systems.
- The sequencesEvery message path we wrote, ready to reuse.
- The peopleYour own staff, trained to run it without us.
Progress is reported against a baseline we agree with you before any work starts. Both sides judge the work by the same yardstick.
EWhere to start
Start with a map of where you stand.
The Reachable Buyer Map is a short, free read of how your company finds new buyers today. Which roads you run, which sit idle, and where an engine would fit first. There is no pitch deck and no obligation. If the map says you are in good shape, we will tell you so.